The reason you should read this book is because memes define the reasons that organisations exist, and absolutely everything about the way that they work.

The way you do business is not a set of commandments carved on stone tablets, but rather just a set of memes that can be adapted or discarded as you see fit. The role of the leader is to manage the memes of his team by pruning out bad ideas, introducing better ones, and living the values he espouses. But organisational and national cultures differ radically, and there are many pitfalls unless you understand how to change your style and message.

This book, written by a businessman for businessmen, is the first major work which uses meme theory to analyse organisations and to show you how you can change the way your business looks at itself.

Read a summary of the book.