Welcome to the web presence of The Success Virus, a revolutionary look at business from author Martin Farncombe. The book takes the well-developed theory of memes and extends it to the workplace.

The societies we live in and the businesses we operate are nothing but shared ideas. If you understand how these ideas are constructed, and the way that organisations and the people within them behave, you can change things for the better.

This book is your invitation to create a success virus – a beneficial infection that will sweep through your organisation and leave it fit to succeed.

The Success Virus is due to be published in early 2012. On this site you can find a synopsis of the book, review its contents, and meet the author.